Asthma New Zealand’s transformational digitisation project – and plans to cut asthma and COPD hospitalisation in New Zealand by 50 percent by 2029 – have been given a boost with a new digitalisation plan. Stage one of the plan has already seen the implementation of a new customer relationship management platform to improve the productivity of the resources they already have. he CRM is the foundation on which Asthma New Zealand digital transformation – and the transformation of the organisation itself for more advanced technologies.